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How to Get the Best Quality for Your Designs while Keeping the File Size Low

Learn how to export high-quality banners while keeping file sizes optimized for web, print, and ad platforms like Google Ads.

Updated this week

If you're trying to balance high-quality design exports with optimized file size—especially for web ads or display campaigns—here are some practical tips to help you get the best results in Bannersnack:

1. Use optimized images from the start

Large images increase export size and force aggressive compression, leading to blurry or pixelated designs. Always upload compressed or optimized images to keep your design sharp and lightweight.

2. Use SVG files for logos and vector graphics

SVGs are lightweight, resolution-independent, and scale cleanly—ideal for logos, icons, and elements with transparency. They reduce file size and preserve visual quality.

3. Adjust export quality using the slider

When exporting in HTML, use the quality slider to start at 100% and decrease only if the file exceeds size limits. This helps preserve detail while staying compliant with ad platform restrictions (like Google Ads).

Animated walkthrough showing how to adjust image export quality in Bannersnack to balance file size and design resolution for digital ad platforms.

4. Choose the right image format for your use case

  • JPG – Smaller file size, good for full-color designs

  • PNG – Great for high-quality visuals and transparent backgrounds

  • GIF – Best for basic animations

  • SVG – Ideal for scalable logos and icons

  • MP4 – Recommended for high-quality video banners

Always preview at actual size. Some formats like HTML5 and AMPHTML are responsive and will scale based on browser size.

Pro tip:

For the best results on Google Ads, Facebook, or local advertising networks, use optimized assets and choose your export format based on the platform’s specs.


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