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How to Use Banner Analytics to Optimize Your Ads

Track ad performance with our Creative Analytics and Heatmap tools. View clicks, CTR, demographics, and visual heatmaps to optimize designs.

Updated over a week ago

Analyzing your ad performance is crucial for improving click-through rates and conversions. Rarely is a design perfect from the first try—ongoing testing and data-driven adjustments are key to success.

That’s where Bannersnack’s Banner Analytics features come in, giving you actionable insights directly inside your workspace.

Our analytics tools make it easy to measure ad performance without relying on third-party services. You can track statistics, see exactly where users click with heatmaps, and review demographic data—helping you refine your designs for maximum impact.

Why Use Banner Analytics

  • Data-Driven Decisions – Identify what’s working and what needs improvement.

  • Visual Click Insights – Heatmaps show you exactly where your audience interacts with your ad.

  • Demographic Breakdown – Understand your viewers by location, device, and other attributes.

  • Ongoing Optimization – Make incremental changes and track their effect over time.

How to Access Creative Analytics and Heatmaps

  1. Go to My Workspace in your Bannersnack account.

  2. Locate the banner you want to analyze.

  3. Click View on the design thumbnail.

  4. Select the Analytics tab to open performance stats and heatmap data.

GIF showing a user accessing Creative Analytics and Heatmap in Bannersnack by selecting a design from the workspace, clicking “View,” and navigating to the analytics section to review performance data.

Metrics and Tools Available

  • Traffic Statistics – Views, clicks, CTR, and engagement trends.

  • Heatmap Visualization – Pinpoint where users interact most.

  • Demographic Data – Breakdowns by location, device type, and more.

By using these built-in analytics, you can test, learn, and continually improve your creatives—boosting performance without extra tools or integrations.


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