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AdTag Overview

Discover the benefits of using AdTag. Remove file size limits, enable live updates, and access advanced Live Ads analytics.

Updated this week

If you haven’t tried AdTag yet, here’s why it can be a game-changer for your advertising campaigns:

  1. Advanced HTML Script or iFrame for Specific Ad Networks – Tailored to work with each network’s technical requirements.

  2. High Traffic Capacity – Designed to handle large volumes of impressions without performance loss.

  3. No File Size Restrictions – Bypass the size limitations usually imposed by ad networks.

  4. Live Updates – Edit your design anytime, and the AdTag will instantly reflect changes without re-uploading.

  5. Centralized Reporting – Manage, analyze, and export all campaign data from one place.

  6. Advanced Analytics – Track traffic stats for each network separately, including views, clicks, CTR, and more.

Understanding Live Ads Analytics

Overview Dashboard

The Live Ads Overview gives you a complete summary of all active AdTags in your account.


Key metrics include:

  • Views – How many times your ad was seen

  • Clicks – How many times it was clicked

  • CTR (Click-Through Rate) – The ratio of clicks to views

  • Viewability – How often the ad was visible on screen

  • Total Tags – The number of AdTags you’re running

Animated GIF scrolling through the Reports Summary section, displaying total views, viewed impressions, and total clicks with corresponding trend graphs.

You can filter results by ad network and set specific date ranges for performance analysis.

Animated GIF showing analytics for total clicks and total tags, each with numeric counts and line graphs representing performance over time.

Detailed Reports

The Reports section provides in-depth insights on:

  • Device type (desktop, mobile, tablet)

  • Ad network performance

  • Country and region

  • Browser type and version

  • Referral URLs

Animated GIF displaying the “Device” report tab, listing total views and clicks by device type, including tablet, mobile, and desktop, alongside a line graph.

Using advanced analytics technology, you can break down and compare results in multiple ways to identify trends and optimize campaigns.

Exporting Data

You can download your reports in .CSV or .XLSX formats. For team accounts, the Include report data from all workspaces option generates a complete report across all members and campaigns.

Screenshot of the analytics Reports dashboard showing CTR versus Viewed metrics with a line chart and the “Save Report As” button highlighted in blue in the top-right corner.

Why Live Ads + AdTag Matters

In simple terms, you’ll know where, when, how, why, and how often your ads are being seen and clicked—allowing you to make data-driven decisions to improve ROI.

If you’re not yet using the AdTag feature, we highly recommend reaching out to our team to enable it.


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