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Is Bannersnack the same as Creatopy or The Brief?

Bannersnack is a standalone product. This article explains how it differs from Creatopy and The Brief and what users should expect.

Updated yesterday

Bannersnack is an independent product and should not be confused with Creatopy or The Brief. Although the products share history, they are not the same platform.

What happened to Bannersnack

  • Bannersnack launched in 2008 as a dedicated tool for creating HTML5 display ads.

  • In 2021, new account creation was stopped and users were encouraged to migrate to a different platform.

  • Because of sustained demand from users, Bannersnack was kept online and later officially brought back as a standalone product.

Why Bannersnack was brought back

Bannersnack was revived to serve users who need:

  • Fast, no-code banner creation

  • Reliable HTML5 exports

  • A focused workflow without unnecessary complexity

  • Core features like Smart Resize and multi-format exports

The product is intentionally optimized for display and social advertising, not positioned as a general-purpose creative suite.

What to expect today

Bannersnack continues to focus on:

  • Designing and animating banners

  • Exporting HTML5, GIF, MP4, PNG, JPG and PDF assets

  • Quickly adapting designs to multiple sizes

  • A simpler, more user-friendly editing experience

Some features or behaviors may differ from Creatopy or The Brief. Designs and assets are not interchangeable across platforms.

Important to know

If something behaves differently than expected:

  • Verify that you are working in Bannersnack

  • Do not assume feature parity with Creatopy or The Brief

  • Ask Fin or check the Help Center article specific to Bannersnack functionality.


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