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Custom fonts compatibility with Google Adwords

Uploading a banner which contains externally uploaded fonts or any other font which is not a Google Font, will probably be rejected by Adwords due to some incompatibility issues. Currently, Adwords doesn’t support external TTF or OTF files in the HTML5 zip package. As a workaround, you can upload the text with your font as SVG.

We are already working to ensure maximum Adwords compatibility with our banner packages, until then, however, you can still export and use your banners in JPG, PNG or GIF format, even if it has custom fonts.

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